Heritour - INTERREG IIIB CADSES

Programme: INTERREG IIIB CADSES
Title:  Cultural thematic route development in rural areas
Acronym:  HERITOUR
Start - End:  May 2005 – September 2007
Field of Intervention:  Promoting cultural tourism through ICT
Location:  Province of Lecce
Lead Partner : New Atlantis Multipurpose Small –Regional Partnership of Local Governments
Partners:  Euro-Mediterranean Cultural Heritage Agency; Godollo and Vicinity Regional Tourism Association; Foundation Mojmiir in Mojmirovce; Minister for Regional Affairs of Italian Council Presidency; Egnatia Epirus Foundation; Chamber of Commerce and Industry Serres; Jaszag Multipurpose Small – Regional Partnership of local Governments; Hungarian National museum; Regional Company of Social and Tourism Development of Aithikon Municipality; Veszprem archbisopric; Mepco s.r.o.; Sapientia University, Faculty of Business an Humanities; Local Government of Torockò

Targets:

• Identification of tourism - cultural itineraries in order to offer the creation of a cultural tourist district identified by a brand, which produces new opportunities for business and regional development in the Czech Republic, Greece, Italy, Slovakia, Romania, Hungary.
• Definition of tourism - cultural itineraries also accessible remotely, through the use of ICT tools, in order to meet the knowledge needs of local specific and typical features, in a perspective of promoting the area.

Achievements :
The project Heritour allowed to bring to the European market of cultural tourism three different thematic itineraries related to the territory of Valle Cupa, including the city of Lecce and 12 other near towns. The project portal highlights the achieved results with regard to the census of the sites of interest, cataloguing and description of the characteristics of each route. The Euro-Mediterranean Cultural Heritage Agency has taken steps to implement the tourist - cultural aspects of the area of Valle della Cupa as partners of the project.